Encore Lifestyle at the 2025 Epsom Derby: A Day to Remember
What an unforgettable experience it was to be a part of the 2025 Betfred Epsom Derby Festival, a true celebration of heritage, sport and timeless elegance. As one of the sponsors of this iconic British sporting event, Encore Lifestyle had the honour of stepping into the heart of the racing world, and we are certainly still riding the high from a day that will forever stand as a landmark moment for our brand.
The Epsom Derby is not just a horse race, it is a British institution. A tradition dating back to 1780 that brings together royalty, fashion, sportsmanship and history in one spectacular weekend. For Encore Lifestyle to be a part of such an iconic event is not only a hugely proud of achievement, but also a reflection of everything we stand for: excellence, elegance and unforgettable experiences.
A Day of Celebration
Our presence at the Epsom Derby was about more than visibility, it was about celebration. This moment would not have been possible without the ongoing support of you! Our incredible clients, partners and community. You are truly at the core of everything we do. Whether you have been with us since the very beginning or joined us recently, this milestone was one we were honoured to share with you.
At Encore Lifestyle, we believe in building authentic, long-lasting relationships. Our journey is powered by collaboration and trust, and the 2025 Epsom Derby provided the perfect back drop to celebrate those bonds.
Our involvement in the 2025 Epsom Derby Festival extended beyond sponsorship, it was an opportunity to bring our brand to life in vivid detail. We take great pride and care in curating everything we do; we designed our private box that created an experience that embodies the Encore Lifestyle aesthetic. Every element, from the bespoke interior touches to the artful floral arrangements, was chosen to reflect our core values, refinement, warmth and elevated living.
The design of the box was not just about appearance; it was about creating an environment where our guests felt genuinely welcome. It was a space where meaningful conversations happened, where laughter flowed and where every detail, from the champagne to the views was just right.
Brand Prescence on the Big Stage
Beyond our box, Encore Lifestyle had a powerful presence through the venue. Branded signage in key locations ensured thousands of racegoers became familiar with who we are and what we represent. Our custom video content, which played on large screens throughout the festival, told our story in a dynamic, engaging way, highlighting our passion for delivering excellence in event and lifestyle services.
These touches were not just about visibility; they were about telling a story. Being part of such a historic event in the British sporting calendar gave us the opportunity to showcase our brand values to a global audience, and we embraced the chance to do so with intention and impact.
One of the defining moments of the day came with the running of The Encore Lifestyle Northern Dancer Handicap, our very own sponsored race! The race took place directly after the running of the 2025 Epsom Derby, which was completely surreal for our whole team. This was more than just a race to us, it was a declaration of how far we have come.
Alongside the race and signage, having our name in the official racecard, in front of a global audience and alongside some of racing’s more prestigious names, was nothing short of incredible. It marked a powerful milestone in our journey. As the race came to an end, our CEO, Robyn Isherwood, stepped into the Winners Enclosure to present the trophy to the winning Owner, Trainer and Jockey. It was a symbolic and emotional moment that captured the spirit of our Derby debut, proud, meaningful and unforgettable.
Looking Ahead
The 2025 Betfred Epsom Derby Festival will always hold a special place in the Encore Lifestyle story. It was a moment of celebration, connection and shared joy! The very things that define who we are. But, more than that, it was a springboard for what is to come.
We walk away from this experience not just with memories, but with momentum. We are more inspired than ever to keep delivering extraordinary experiences for our clients and partners, to keep pushing boundaries and to continue growing with purpose and passion.
To everyone who joined us for this unforgettable day, thank you! Whether you were with us in person or cheering from afar, your support makes all the difference. We cannot wait to show you what is next in our story.
Here’s to more unforgettable moments, more bold adventures and more from the Encore Lifestyle Team.
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